Celebrity journalism hits peak chatter when an industry insider writes an Instagram essay. Jitesh Pillaai of Filmfare weighs in on Deepika Padukone's pay hikes, entourage costs, and a Prabhas-flavored comparison, turning editorial commentary into gossip fodder [1].
The Essay's Anchor: The piece anchors the debate on pay dynamics and the cost of a star’s entourage. The chatter points out a familiar gap: male leads such as Prabhas and Ram Charan reportedly earn 40+ crore per film, while top actresses are paid far less. That arithmetic is read as a signal about gender and power in Bollywood [1].
Entourage vs. On-Set Pay: The discussion asks whether producers should shoulder the entire personal team bill—stylists, PR, makeup artists—or treat those costs as part of an actress’s brand equity. The sense here is that personal entourage is a choice, not a production expense, and that this distinction matters for pay narratives [1].
Gossip as a Lens: Editorial essays and influencer notes become gossip fodder, shaping perceptions of equity and influence in Hindi cinema. The takeaway isn’t just about numbers; it’s about who gets to name the price and who carries the brand on screen [1].
Watch how Instagram-driven commentary steers the conversation about gender, money, and power in Bollywood next [1].
References
Filmfare Jitesh Pillaai wrote a whole essay about the Deepika and Kaliki situation on Instagram
Post/comments discuss Deepika's pay hikes, entourage costs, gender dynamics, Prabhas comparisons, and Jitesh Pillaai's Instagram essay.
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