Bollywood looks set to tilt toward writers, leaner entourages, and less nepotism. OTT shake-ups are reshaping budgets and deals [1], while debates over celeb-perks and media ethics sharpen the spotlight on industry priorities [2][3].
The OTT Shakeout Satellite money has dried up and the bubble is bursting. The old cushion is gone, and OTT deals are redefining profitability [1]. Even with Netflix around, the great content rush is over, and platforms like YouTube are reshaping how audiences watch and pay.
Celeb Demands Under Scrutiny After the pandemic, salaries climbed, but the money tap has dried again, and stories of high fees persist [2]. Deepika Padukone is discussed in talks about fee hikes and five-star setups for her team, while Shah Rukh Khan’s sets are known for lavish budgets—some say his teams spoil people [2]. She did Jawan for free, a reminder that relationships in the industry are still complex.
Ethics & Greed in Media There’s a perception that some TV anchors and influencers chase perks for access, triggering ethics debates about exploitation in media [3]. Not everyone participates, but the conversation is loud enough to push for reforms.
If this trend holds, writers’ rooms may gain power and nepotism may recede as economics tilt the industry’s future.
References
What changes do you expect to see in the industry?
OTT TV bubble bursts; calls for fewer nepotistic stars and more writers; Jhanvi Kapoor referenced; Prabhas cited as magnet.
View sourceIs Bollywood Fed Up with Demanding Celebrities?
Industry debates high fees, entourage costs, and PR; questions sustainability, nepotism, and star tantrums versus professionalism in Bollywood.
View sourceJust curious to know ?
Discusses ethics, greed, and perks in Indian media, citing anchors and influencers tempted by money and fame.
View source