Tamannaah Bhatia walked out over ‘inefficiency’, and Kartik Aaryan followed by firing the same agency after rumors about the Vikrant Massey fiasco. Industry chatter says these moves are less about individual stars and more about reviewing what a PR shop can actually deliver [1].
Inside Bollywood’s quiet panic room, a top star is postponing major projects and keeping away from public appearances, while PR teams push curated positives. Insiders say the damage control is running on fumes, raising questions about how credible or transparent celebrity messaging really is [2].
Meanwhile, a fringe actor is sneaking into elite circles, and being positioned as the next PR darling, hinting at a backstage power shift in how narratives are framed [2].
Taken together, these moves shape credibility and fan engagement. Audiences treat online gossip as an evolving show, not a one-off headline, and that shift is surfacing in the way stars manage (or mismanage) their public personas [2].
References
After Tamannaah Bhatia .. Kartik fired his PR agency - apparently they were with the same PR agency
Tamannaah Bhatia quits; Kartik Aaryan dismisses same PR agency amid Vikrant Massey controversy; debate on Bollywood PR practices.
View sourceInside Bollywood’s quiet panic room: What’s REALLY going on behind the glamour?
Blind items speculate on a star's delayed projects, PR damage control, and a fringe actor joining elite circles, sparking guesses.
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