Back to topics

Studio Leashes: NDA terms, eight-hour days, and PR spins revealing Bollywood’s power dynamics

1 min read
192 words
Bollywood gossip Studio Leashes:

Bollywood's backstage power moves are shaping who works where. NDA terms, eight-hour days, and PR spins are as revealing as any box-office tally.

From YRF, a post claims their script-submission terms read, 'they will steal it without giving any compensation, credit or notice' [1]. The rumor frames NDA-like guardrails as gatekeepers for who even gets a shot at the writing room.

On the eight-hour day, Rani Mukerji weighs in: 'If the producers are okay with it, you go ahead with the film; if the producers are not okay with it, you don't do the film. It's also a choice; nobody is forcing anything on anybody' [2]. Deepika Padukone is described as being at a level where she can demand certain hours, while actresses with young kids reportedly lack that privilege [2].

Dharma PR activated to shape the reception of SSKTK. The rollout mirrors a familiar pattern: critics target the lead performance while Dharma tries to cast the film as an epic blockbuster [3]. The chatter around '7 tweets' and paid PR underscores how public narratives ride alongside reviews [3].

Riders, hours, and PR narratives continue to influence who gets access in Bollywood.

References

[1]
Reddit

This is wrong on so many levels

Discussion about YRF NDA and script submission terms; accusations of exploitation, insider stories, and negative experiences with YRF contracting practices.

View source
[2]
Reddit

"If the producers are okay with it, you go ahead with the film; if the producers are not okay with it, you don't do the film. It's also a choice; nobody is forcing anything on anybody"-Rani on the 8-hour work shift demand

Discussion on Deepika Padukone's eight-hour workday demand, producer negotiations, and industry norms; mixed views on privilege, star culture, autonomy.

View source
[3]
Reddit

Dharma PR activated

Dharma PR spins reviews for SSKTK; critics label acting mediocre, compare posters to Luka Chuppi, praise Kriti-Kartik natural looks.

View source

Want to track your own topics?

Create custom trackers and get AI-powered insights from social discussions

Get Started