Dating Rumors as PR: Are Bollywood Romances Real or a Marketing Rhythm?

Dating rumors aren’t just chatter in Bollywood—they’re a PR rhythm that can catapult careers. Case in point: Dhruv and Anupama, after a laid-back interview with Suma and a Spotify playlist kiss photo, sparked dating chatter ^[1]. Fans pore over every vibe—body language, captions, ambivalent posts—wondering what’s real and what’s staged ^[1].

Such moments blur lines between real romance and calculated visibility: the interview mood, cryptic social cues, and timing before a film release ^[1]. The dynamic shows how a public couple can ride a wave of interest, regardless of official confirmation ^[1].

Are Ahaan and Ananya Pandey the next Ranbir Kapoor-Kareena Kapoor-Karishma Kapoor duo? Fans buzz that the duo could become the next RK icons, with some hailing Ananya as a Gen Z icon while others push back, saying it’s too early to tell ^[2].

Over in another corner, Akshay Kumar and Ajay Devgan appear to face a PR storm thanks to wives Twinkle Khanna and Kajol. Long-running chatter about infidelity has trended, with online narratives and even jokes like 'Fakeshay' shaping perceptions ^[3]. Some threads even accuse bots of cleaning up the mess, turning private troubles into public theater ^[3].

Bottom line: rumors can boost visibility, but the real test is films, performances, and how stars steer the narrative when cameras aren’t rolling.

References