Nepotism in endorsements is back in the spotlight as brands lean on celeb spouses and family ties in Bollywood. Mira Rajput has been named the face of Schwarzkopf, a move that’s sparked debate about brand value and merit [1]. Fans also point to a Nykaa listing tying Mira to the campaign, fueling talk that access beats aura in brand debates [1].
Nepo endorsements: Critics argue these choices ride on name recognition rather than merit, with brands like Nykaa cited in the chatter. The thread suggests this kind of partnership boosts visibility more than it boosts sales, feeding the notion that access trumps track record [1].
From YouTube to Dharma: BB Ki Vines star Bhuvan Bam is moving from the digital arena to a Dharma Productions project, signaling how creator-to-studio moves are reshaping success paths [2]. Fans call it a win for outsiders breaking in, though some skeptics worry about Dharma’s pull on casting and storytelling [2].
PR storms around power couples: Gossip circles claim Akshay Kumar and Ajay Devgan are navigating a reputational crisis via their wives Twinkle Khanna and Kajol. Allegations of infidelity swirl on social media, with Kajol reportedly pushing back against the online chorus and surrounding figures [3].
These threads show nepotism chatter isn’t fading—it’s becoming a lens for how brands and studios court talent in 2025.
References
Nepo wife Mira Rajput is face of Schwarzkopf ?? WTF & how, these ppl have no brand value, how are these brands hiring em ??
Mira Rajput as Schwarzkopf face sparks debate on nepotism, brand value, and whether celebs with famous spouses boost sales today.
View sourceBhuvan Bam officially signed Dharma Productions next movie
BB from YouTube to cinema with Dharma; fans mixed, debates over nepotism, outsider risk, and Dharma's prestige in Bollywood circles.
View sourceAkshay Kumar & Ajay Devgan are probably facing their worst PR disaster thanks to their wives Twinkle & Kajol
Allegations of marital infidelity about Akshay Kumar and Ajay Devgn; wives Twinkle Khanna and Kajol dominate discussions; fans debate ethics.
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