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Balaji Power Plays: How Ekta Kapoor's Banner Shapes Fresh Signings and Project Lineups

1 min read
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Bollywood gossip Balaji Power

Nitanshi Goel signs her next with Ekta Kapoor, a move that fans say signals a Balaji Power gatekeeper shift [1]. The chatter frames Balaji as the architect behind fresh lineups and bookings in Bollywood.

That gatekeeper chatter leans on Ekta Kapoor’s reputation for curating a steady stream of newcomers, with fans suggesting she’s assembled a roster of B-list outsiders to shape careers [1].

No-hit films? No problem. Anushka Sharma, Sonam Kapoor, Parineeti Chopra, Arjun Kapoor, and Priyanka Chopra are still landing global endorsements and ads, underscoring how power networks trump box office [2]. These talks point to a pattern where connections can propel visibility even when cinema isn’t delivering big hits [2].

The current slate hints at who could land future projects: Sid, Varun, Ishann Khatter, Tiger Shroff, Arjun Kapoor, Jhanvi, and Ananya [3]. Fans see this as a sign that off-screen circles steer lineups as much as, if not more than, numbers do.

A separate tea from a legacy cricket family touches on the cricket-Bollywood nexus, politics, and deal-making that fans say propels careers even without festival-level hits [4].

Abhishek Bachchan pushes back on implications that aggressive PR alone keeps him relevant, a debate fans keep circling [5]. Power plays in Bollywood aren’t just about numbers—they’re about networks shaping the next signing. Keep an eye on who signs next to see the pattern in motion.

References

[1]
Reddit

Nitanshi Goel signs her next with Ekta Kapoor

Post claims Nitanshi Goel's next with Ekta Kapoor; comments discuss Balaji power, connections, and alleged industry plots in Bollywood

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[2]
Reddit

No hit movies but still getting global endorsements and ads or dance numbers

Post questions which actors gain fame through connections, listing celebrities with ads, endorsements, regardless of hit films; includes several names.

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[3]
Reddit

Upcoming slate for actors

OP seeks upcoming projects for stars; commenters debate Kartik, Ranveer, Ranbir, and others' box office pull.

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[4]
Reddit

Got some Tea from a Legacy Cricket family

Gossip leaks about actresses, Salman Khan; Ajay Devgn; cricket-Bollywood nexus; nepotism, casting couch, politics, powerful circles, behind the scenes.

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[5]
Reddit

Abhishek Bachchan replies to journalist who said buying awards and aggressive PR keeps him relevant.

Debate on Abhishek Bachchan's Filmfare award, alleged aggressive PR, legitimacy of awards, nepotism.

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