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Behind the scenes of Bollywood PR: how managers and teams steer events and control narratives

1 min read
178 words
Bollywood gossip Behind Bollywood

Behind every star moment, the team pulls the strings. The Toronto backlash around Madhuri Dixit shows PR isn’t just gloss—it’s a tightly choreographed operation that controls call times and the narrative.

In its statement, True Sound Live Ltd. said the event started on time, and that Madhuri Dixit's management misinformed her about the call time; backstage Shreya Gupta was preoccupied with personal video recordings, adding to the confusion.[2]

Beyond this incident, a heated thread outlines how Bollywood managers steer careers.

  • Kareena left Reshma Shetty because she fired her manager Poonam; loyalty to staff, the thread argues, can shape decisions and public spin.[1]
  • Sharman Joshi exited Golmaal 2 due to his manager.[1]
  • Rikku Rakesh Nath, Madhuri's long-time 90s manager, was described as one of the most powerful celeb managers in the 90s.[1]
  • Some posts call out the 'dark triad' playbook where managers orchestrate the star's world to stay indispensable.[1]

These backstage moves show why narratives matter as much as talent. Expect more chatter about loyalty, access, and who calls the shots at big Bollywood events.

References

[1]
Reddit

Question about celeb managers

Debates managers' power and loyalty around Madhuri Dixit, Kareena Kapoor, Sharman Joshi; questions self-management and event timing in Bollywood today.

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[2]
Reddit

Madhuri Dixit's Toronto event organisers blame her team after backlash over her turning up late

Backlash over Madhuri Dixit arriving late in Toronto; organizers blame her management for miscommunication; debate over concert vs talk-show format.

View source

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