Is Ranbir Kapoor really using AI for ARK ads? A spicy claim in a busy thread kicks off a larger chat about AI in Bollywood branding and whether audiences trust tech-heavy campaigns over human-led ones.
Claim at issue — The post asserts ARK is using AI models for advertisements, sparking immediate backlash. One commenter vents, “I can’t believe RANBIR is using ai models for advertisements where he could just give work opportunities to so many strugglers in Mumbai. Him being a movie actor should atleast refrain from AI man, disappointing.” [1] The thread also questions the brand’s vibe and value if it relies on automation rather than real people.
Authenticity vs AI in marketing — Critics call AI-driven visuals lazy and sales-focused, arguing real models beat synthetic bodies for resonance. Phrases like “ppl wanna see how it looks on actual ppl for them to buy it” echo the demand for human authenticity, while others vent that AI in creative fields is unacceptable. [1] Vogue magazine’s AI-model usage also pops up in the discussion, underscoring a trend that isn’t limited to Bollywood. [1]
Broader context and reaction dynamics — The thread dives into personality-rights questions and legal glare, with lines such as “Court doesn’t give a shit about anyone” surfacing amid debates on бренd rights and celebrity image. [1] Some comments frame ARK as a star-brand cash-in, while others speculate about the brand’s origins and naming—illustrating how rumors spread when a celebrity ties into tech hype. [1]
Closing thought: AI-infused branding is spreading fast, but trust hinges on visible authenticity and tangible value, not buzz alone.
References
ARKs using AI models
Post alleges Ranbir Kapoor uses AI for ARK ads; critics blame lazy marketing, call for live models, doubt authenticity overall
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