Scarcity marketing is reshaping Mac and iOS app discovery in 2025. Five promos—FlowIn, ExpenseEasy, Noot Health, Luma, and Star Wander—are proving time-limited offers can boost visibility and downloads, as developers celebrate the launch of iOS26. [1]
FlowIn — Lifetime Premium for FREE (normally $49.99) for the next 3 days, no codes needed, to celebrate iOS26. It blocks apps and sites, with focus features like Pomodoro and usage caps. [1]
ExpenseEasy — 24-hour deal: subscribe to any paid plan and upgrades convert to an Annual Plan, giving 13 months for the price of 1 month. [2]
Noot Health — Lifetime unlock free for the next 48 hours, sharing a nutrition coach that gives feedback on meals. [3]
Luma — Lifetime license free for 3 days, with onboarding notes about where to access the offer and a fix for regional visibility. [4]
Star Wander — Beta testers are invited; the project was marketed as free and ad-free for now, with an official launch hoped for within days. [5]
These moves underscore a trend: urgency-driven promos can spike early traction, but sustained growth will hinge on product quality, updates, and real value after the deal ends.
References
FlowIn - Screen time control app. Lifetime Premium for FREE (normally $49.99) for the next 3 days
FlowIn announces iOS screen-time blocker; free lifetime premium for 3 days; mixed feedback, bugs noted
View source[Offer] Get 13 Months of ExpenseEasy for the Price of 1 Month – Limited 24H Deal 🚀
Promotes ExpenseEasy iOS app, 24-hour deal, 13 months for 1, receipts, currencies, offline privacy, budgets, reports, exports for taxes use
View source[iOS] Noot Health (nutrition coach app) [Lifetime $59.99 -> free]
promo for Noot Health iOS app; praise UI and meal planning; requests: barcode scan, Apple Health sync, saved meals features.
View sourceI made an app for perfect photos in the dark 🌙✨ — now lifetime free for 3 days (was $14.99)
Promotes Luma iOS app for low-light photos; limited-time free lifetime promo; users discuss setup, crashes, viewfinder size, and troubleshooting.
View source[Beta Testers Wanted] Star Wander: A beautiful new stargazing app for iOS (TestFlight link inside!)
Star Wander iOS stargazing beta, TestFlight invite, free ad-free initially; launch imminent; positive tester feedback and App Store debut.
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