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One-time purchases and short-term promos as a sales strategy for indie Mac/iOS apps in 2025

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Mac and IOS apps One-time Mac/iOS

Indie Mac/iOS apps are ditching subscriptions in favor of lifetime licenses and tight promos. The chatter centers on one-time buys like Liquid Noise and bold lifetime offers rolling out in 2025. [1]

Lifetime licenses are on the rise. Book Tracker offers a one-time lifetime license across iPhone, iPad, and Mac—no subscriptions—with iOS $15.99 and macOS $19.99. [2]

  • Book Tracker — one-time lifetime license across iPhone, iPad, and Mac; no subscriptions; iOS $15.99, macOS $19.99. [2]

Time-limited promos are also a big part of the story. Weather Widget Magic 2.0 brings a refreshed UI and AI-enhanced features, plus a 48-hour Premium promo that makes it free for a limited window. [3] - Weather Widget Magic — 2.0 with AI features and new widgets; 48-hour Premium promo. [3]

Svegliare is pushing a contrasty promo, too: Ad removal is free for 1 week, and a Lifetime Support option is now $7.99 (down from $29.99) to help fund ongoing updates. [5] - Svegliare — Ad removal free for 1 week; Lifetime Support $7.99 (was $29.99). [5]

Black Friday deal culture is shaping indie visibility. The chatter centers on big-name Macs promos like Typinator and KeyCue at 33% off with code BLACK in November, plus UPLOCK offering 50% off for Lifetime and Individual, and Lifetime Family from Nov 24–Dec 1. [4] - Typinator — 33% off with code BLACK in November. [4] - KeyCue — 33% off with code BLACK in November. [4] - UPLOCK — 50% off for Lifetime and Individual; Lifetime Family promo window. [4] - Snippety — discussed as a BF-era price point around $30; potential discount. [4]

Bottom line: 2025 is angling toward lasting licenses paired with fleeting promos, a combo that could redefine indie app discoverability and earnings. [4]

References POST IDs: [1], [2], [3], [4], [5]

References

[1]
Reddit

[Lifetime $2.99, 7-day free trial] Liquid Noise - Sleep sounds app with no subscriptions, no ads, no data collection

Liquid Noise sleep sounds iOS app offers six noises, no subscriptions, ads, or data collection; one-time purchase with free trial.

View source
[2]
Reddit

Six years later, Book Tracker has grown into a complete app to organize and enjoy your library

Book Tracker expands into a complete Mac/iOS app with privacy-first design, timers, widgets, iCloud sync, lifetime license, no accounts locally.

View source
[3]
Reddit

One year later, Weather Widget Magic 2.0 is here [$5.99 ➜ FREE for 48 hours] ✨ New AI features & refreshed UI

Weather Widget Magic 2.0 update with AI, new widgets, refreshed UI; 48-hour free Premium promo, user feedback on pricing.

View source
[4]
Reddit

Found any Black Friday deals yet?

Mac apps Black Friday notes Typinator best text expander; others on sale include ItsyCal, Clipy, Snippety; Downie, Permute hoped.

View source
[5]
Reddit

[Lite Update 🚀] Svegliare Alarm Clock — Remove Ads FREE for 1 Week ($0.99 → $0.00) + Lifetime Support $29.99 → $7.99 | your Support Always encourage us to Keep working hard.

Svegliare alarm clock updates: lite update, ad removal free temporarily, world clock multi-select, daylight saving fixes, lifetime support offer now.

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